الإدارة الإستراتيجية وسياسة الأعمال / باللغة الانكليزية

Strategic Management: a set of managerial decisions and actions that determines the long-run performance of a corporation.

Includes:

• Internal and external environment scanning

• Strategy formulation

• Strategy implementation

• Evaluation and control

Benefits of Strategic Management:

• Clearer sense of strategic vision for the firm

• Sharper focus on what is strategically important

• Improved understanding of a rapidly changing environment

Additional Benefits of Strategic Management:

• Improved organizational performance

• Achieves a match between the organization’s environment and its strategy, structure and processes

• Important in unstable environments

• Strategic thinking

• Organizational learning

Basic Elements of Strategic Management

1. Environmental scanning

2. Strategy formulation

3. Strategy implementation

4. Evaluation and control