إدارة التغيير / Change Management

The change was never a demand in itself, but rather it often comes in response to the pressures of the external environment that requires adopting an appropriate change strategy to confront it, such as the scarcity of financing sources, the orientation towards a new market or new customers internally or externally, or the urgent need to increase productivity from Goods and services and solving problems that hinder them, or maintaining the spirit of creation and creativity in the organization and others.

Change in organizations is a natural process required by the growth of the organization and its transition from one stage to another in its life cycle, such as transforming the organization from responding to events after they have occurred to an initiator whose response depends on conscious planning and prior preparation.

Change cannot take place unless there is the intention of the senior management to change, which makes the organization more responsive to changes or pressures that arise in the external environment.

Change is not an easy process, but it requires conscious planning and intensive efforts to manage change, on the one hand, confront the resistance shown by individuals, and deal with the resulting side effects such as low confidence and morale on the other hand.

Change comes in the sense of renewal, which includes a process of radical change that requires the determination of senior management to confront environmental changes and support efforts in that morally, administratively, and technically.

The degree of need for change varies from one environment to another, depending on its nature and speed of change.

The faster the environment changes, the more problems and side effects it creates, and the greater the need for organizational change.

At the present time, the saying is true, the only constant thing is change, due to the speed of technological, social, and environmental change.