مطبوعة دروس في مقياس التسويق الاستراتيجي

Marketing plays an important role in the strategic process of the organization, as it directs it, as it is considered the link between the organization and the external environment. We find that the organization’s strategy uses many concepts of marketing: market share, market development, satisfying customers’ needs, customer loyalty, excellence and quality. Thus, the organization’s general competitive strategy and marketing strategy are identical in many things.

Therefore, developing an effective marketing strategy is the surest guarantee for the strategic success of organizations.

Accordingly, this publication comes to present a set of lessons in the strategic marketing scale to meet the requirements of studying this scale according to the ministerial program for the third year students specializing in marketing, so that we try through this publication to achieve a number of educational goals for students, including:

– Identifying the strategic role of marketing in the success of contemporary business organizations.

Recognize the position of marketing in the strategic process in business organizations.

Familiarity with and control of the strategic management process in the organization.

Controlling the process of defining the mission and strategic objectives and determining the areas of activity of business organizations.

Controlling the process of analyzing and diagnosing the internal and external marketing environment of the organization.

Familiarity with the most important strategic marketing decisions, controlling retail operations, marketing targeting and positioning in the markets.

– Identify the most important types of competitive marketing strategies.

– Identify the most important marketing mix strategies that help the organization in implementing its marketing strategy.