English Language

The Math Handbook – Everyday Math Made Simple / كتيب الرياضيات – أصبحت الرياضيات اليومية بسيطة

The Math, “I was never any good at mathematics.”
I must have heard this sentence from a thousand different people.
I cannot dispute that it may be true: people do have different strengths and weaknesses, different interests and priorities, and different opportunities and obstacles. But, all the same, an understanding of mathematics is not something anyone is born with, not even Pythagoras himself. Like all other skills, from portraiture to computer programming, from knitting to playing cricket, mathematics can only be developed through practice, that is to say through actually doing it.

The Math Handbook – Everyday Math Made Simple / كتيب الرياضيات – أصبحت الرياضيات اليومية بسيطة قراءة المزيد »

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Math Smart: The Savvy Student’s Guide to Mastering Basic Math – 3rd Edition / الرياضيات الذكية: دليل الطالب الذكي لإتقان الرياضيات الأساسية – الإصدار الثالث

When it comes to math, many people equate the ability to do arithmetic quickly with being “math smart.

Math Smart: The Savvy Student’s Guide to Mastering Basic Math – 3rd Edition / الرياضيات الذكية: دليل الطالب الذكي لإتقان الرياضيات الأساسية – الإصدار الثالث قراءة المزيد »

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Essentials of Family Medicine – Sixth Edition / أساسيات طب الأسرة – الإصدار السادس

Family Medicine, Much has changed in primary care in the 25 years since our first edition of Essentials of Family Medicine.
We have considerably more scientific evidence on which to base our clinical decision making and far greater access to the tools that allow us to incorporate that evidence into daily care.

Essentials of Family Medicine – Sixth Edition / أساسيات طب الأسرة – الإصدار السادس قراءة المزيد »

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ILLUSTRATED MEDICAL DICTIONARY / قاموس طبي مصور

ILLUSTRATED MEDICAL DICTIONARY, Essential A–Z quick reference to over 5,500 medical terms
abdomen The region of the body between the chest and the pelvis.

ILLUSTRATED MEDICAL DICTIONARY / قاموس طبي مصور قراءة المزيد »

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CUSTOMER SERVICE: UTILITY STYLE / خدمة العملاء: أسلوب المنفعة

What is customer service, utility-style? Is utility customer service
different from customer service in the hospitality, retail, banking, or other industry?
My response is yes, it is different. It is different because in a utility, we serve all customers. It is different because we deliver a product that is a necessity for customers.

CUSTOMER SERVICE: UTILITY STYLE / خدمة العملاء: أسلوب المنفعة قراءة المزيد »

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CUSTOMER CARE EXCELLENCE / التميز في رعاية العملاء

CUSTOMER CARE EXCELLENCE, We have become a service economy. Yet few organizations are truly delighting their customers.
This chapter introduces the concept of service quality and defines what this means to the customer.
At the end of this and subsequent chapters, a checklist is provided to allow you to take practical steps to develop and sustain a customer focus within your organization.

CUSTOMER CARE EXCELLENCE / التميز في رعاية العملاء قراءة المزيد »

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The Business Environment – fifth edition / بيئة الأعمال – الطبعة الخامسة

The Business Environment, Business activity is a fundamental and universal feature of human existence and yet the concept of ‘business’ is difficult to define with any degree of precision.
Dictionary definitions tend to describe it as being concerned with buying and selling or with trade and commerce, or the concern of profit-making organizations, and clearly, all of these would come within the accepted view of business.

The Business Environment – fifth edition / بيئة الأعمال – الطبعة الخامسة قراءة المزيد »

Corporate Governance / حوكمة الشركات

Corporate governance, a term that scarcely existed before the 1990s, is now universally invoked wherever business and finance are discussed.
The subject has spawned consultancies, academic degrees, encyclopedias, innumerable articles, conferences, and speeches.

Corporate Governance / حوكمة الشركات قراءة المزيد »

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ABC of Ear, Nose and Throat – Sixth Edition / ABC للأذن والأنف والحنجرة – الإصدار السادس

ABC of Ear, Nose and Throat – Sixth Edition, Thirty years ago Stephen Lock, then Editor of the British Medical Journal, asked me (HL) to produce a series of articles for the journal.

ABC of Ear, Nose and Throat – Sixth Edition / ABC للأذن والأنف والحنجرة – الإصدار السادس قراءة المزيد »

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Color Atlas of Ophthalmology – The Quick-Reference Manual for Diagnosis and Treatment – Second Edition / أطلس الألوان لطب العيون – الدليل المرجعي السريع للتشخيص والعلاج – الإصدار الثاني

Color Atlas of Ophthalmology – The Quick-Reference Manual for Diagnosis and Treatment – Second Edition
Blunt and penetrating facial traumas may result in eyelid laceration. The laceration may be extra marginal, may involve the eyelid margin, or may cause tissue loss.

Color Atlas of Ophthalmology – The Quick-Reference Manual for Diagnosis and Treatment – Second Edition / أطلس الألوان لطب العيون – الدليل المرجعي السريع للتشخيص والعلاج – الإصدار الثاني قراءة المزيد »

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Entrepreneurship and Small Business – Management in the Hospitality Industry / ريادة الأعمال والأعمال الصغيرة – الإدارة في صناعة الضيافة

Entrepreneurship and Small Business – Management in the Hospitality Industry, Most of us have an intuitive understanding of what entrepreneurs are due to much-publicized activities of characters such as Richard Branson (Virgin), Anita Roddick (Bodyshop), Bill Gates (Microsoft) and others. The international hospitality industry of course has its own icons such as Charles Forte, Conrad Hilton and Ray Croc. Indeed, some of these figures have almost reached superstar status appearing on reality television programs and having cameo roles in movies.

Entrepreneurship and Small Business – Management in the Hospitality Industry / ريادة الأعمال والأعمال الصغيرة – الإدارة في صناعة الضيافة قراءة المزيد »

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Project Management, Planning and Control / إدارة المشاريع – التخطيط والتحكم

Project Management, Many people and organizations have defined what a project is, or should be, but probably the most authoritative definition is that given in BS 6079-2:2000 Project Management Vocabulary, which states that a project is:
A unique process, consisting of a set of coordinated and controlled activities with start and finish dates, undertaken to achieve an objectives conforming to specific requirements, including constraints of time, cost, and resources.

Project Management, Planning and Control / إدارة المشاريع – التخطيط والتحكم قراءة المزيد »

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PROJECT MANAGEMENT TOOLBOX – Second Edition / صندوق أدوات إدارة المشاريع – الإصدار الثاني

PROJECT MANAGEMENT TOOLBOX, Conventional wisdom holds that project management (PM) tools are enabling devices that assist a project manager in reaching an objective or, more specifically, a project deliverable or outcome. While this traditional role of PM tools is more than meaningful, we believe that there is greater opportunity to provide value to an organization and its project managers.

PROJECT MANAGEMENT TOOLBOX – Second Edition / صندوق أدوات إدارة المشاريع – الإصدار الثاني قراءة المزيد »

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Cost Accounting and Financial Management for Construction Project Managers / محاسبة التكاليف والإدارة المالية لمديري مشاريع البناء

Cost Accounting and Financial Management for Construction Project Managers: All of the construction cost accounting textbooks available are focused on the role of the chief financial officer (CFO) and chief executive officer (CEO) and home office financial management biased aspects. Very few construction management (CM) university graduates will become CFOs or certified public accountants, and although some aspire to become CEOs, those opportunities will only be available for a select few, and will occur many years after graduation.

Cost Accounting and Financial Management for Construction Project Managers / محاسبة التكاليف والإدارة المالية لمديري مشاريع البناء قراءة المزيد »

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GIVE AND TAKE – A Revolutionary Approach to Success / أعط وأخذ – نهج ثوري للنجاح

Give and Take just might be the most important book of this young century. As insightful and entertaining as Malcolm Gladwell at his best, this book has profound implications for how we manage our careers, deal with our friends and relatives, raise our children, and design our institutions. This gem is a joy to read, and it shatters the myth that greed is the path to success.

GIVE AND TAKE – A Revolutionary Approach to Success / أعط وأخذ – نهج ثوري للنجاح قراءة المزيد »

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MANAGEMENT ACCOUNTING / المحاسبة الإدارية

MANAGEMENT ACCOUNTING: Traditionally, cost accounting is considered as the technique and process of ascertaining costs of a given thing.
In sixties, the definition of cost accounting was modified as ‘the application of costing and cost accounting principles, methods and techniques to the science, art and practice of cost control and ascertainment of profitability of goods, or services’.

MANAGEMENT ACCOUNTING / المحاسبة الإدارية قراءة المزيد »

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THE 10 MOST POPULAR – FACEBOOK ADS TEMPLATES / أكثر 10 قوالب شهرة لإعلانات فيسبوك

THE 10 MOST POPULAR – FACEBOOK ADS TEMPLATES
You Can Use to Create Better Ads
Facebook ads are the #1 tool that advertisers have for connecting directly with their
audience, but creating these ads takes a lot of time and hard work.
Because there are so many different types of ads you can create, anything you can do to
streamline the process is a big help.

THE 10 MOST POPULAR – FACEBOOK ADS TEMPLATES / أكثر 10 قوالب شهرة لإعلانات فيسبوك قراءة المزيد »

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